South Parade

Do soft, comfortable, but also super cute outfits bring you joy? They do for Miami-based brand, South Parade, every day, all the time. And we couldn't agree more. Although we love dressing up, we are also firm believers that you should never have to sacrifice style for comfort’s sake. 

Our new line of ultra-cozy tees, made from soft Peruvian cotton are perfect for completing your low-key but chic look. And with playful slogans and graphics, as seen in favorites like 'Amalfi Coast', Vacation Mode', and 'Pomodoro' - spring and summer can't come soon enough. Join the parade, babes!